Value creation
Core Values
Client-Oriented Mission
Purelink's mission is to develop products and applications that not only meet clients' expectations,
but exceed them. Our customers truly appreciate cost-effective and reliable products with the
highest performance available on the market. At Purelink Technology, we are not only a producer
of market-leading wireless and advanced software, we are also at the forefront of new technologies. This
allows us to quickly customize every single part of our hardware system, middleware and software
to satisfy our customers' exact needs for little additional cost. Our mission is to provide
exceptional value to our customers and enable them to maximize their operational efficiency.
We are committed to consistently providing our customers with the fastest and most significant
return on investment.
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Background to our Business Principles
At Purelink, we believe it makes good business sense to honor our responsibilities and set sustainable
development goals. This reflects our core business philosophy and values: to be refreshing, dynamic,
straightforward, honest and effective. We seek to make a striking difference in people's lives
by helping our customers achieve their full potential with our innovative products and services
which enable them to increase their efficiency, leverage their productivity, and manage and
secure their environment. That is why we work on a long-term basis with our customers, to
ensure that Purelink's business solutions not only maintain but also increase their effectiveness.
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Exceptional fit for Homeland Security
Purelink has developed advanced solutions for homeland security. These innovative solutions are
designed to meet homeland security needs in a practical, non-intrusive manner, and benefit from low
operating costs. To our knowledge, our homeland security solutions are unique. Our system is the most
practical and economic solution for a great variety of security needs, including the unexpected!
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Value Creation
The key to success for high-tech companies is their ability to innovate and create value for their
customers. Purelink is exceptionally well placed in this regard, being an engine of creativity in its
own right and through intimate relationships with its clients. Moreover, we are tightly linked with
reliable local and international suppliers of hardware and sources of advanced communication and
software technologies. Purelink is exceptionally well placed to do business not only in Canada, but
also in the United States, Europe and the People's Republic of China. For us, value creation means
working hand-in-hand with each client in order to understand their specific needs and to provide
the best and most durable solution possible, all while accommodating tight schedules and constrained
budgets.
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Dominant Technologies
Purelink's lab innovates and creates new technologies to exceed customer needs. Our world class
R&D expertise distinguishes us as the leader in active RFID, Real-Time Location Systems, advanced
wireless sensor network technologies and advanced software designs for logistics and visibility.
Purelink is leading the active RFID and wireless positioning revolution. We are the next standard
of active RFID, tracking systems and real-time location technologies.
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Key Benefits
Increase Employee Productivity
Once Purelink's tags are incorporated into standard employee ID cards (see security products), Purelink's
wireless receiver network can then pinpoint the exact location of each individual employee in a large
environment. Workers can then locate their colleagues using standard hand-held devices such as PDAs
equipped with a light version of Purelink's Observer software. Employees can work more efficiently
and be better organized drawing upon pertinent real-time information. Process inefficiencies and lost
time can be significantly reduced. Worker collaboration and the synchronization of receiving, shipping
and manufacturing are set to skyrocket.
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Locate Equipment Rapidly
With Purelink's nanoEdgeTM family of tags affixed to containers, equipment, vehicles and in-production
items, real-time information on their location, status and progress becomes a reality. Let the logistics
revolution begin! Never again waste time scouring yards and warehouses for the right trailer, container
or equipment. Reduce man-hours wasted on unproductive activities and watch the operational efficiency of
your business soar. Because after all, no one knows your business better than you do!
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Find key Employees Immediately
Key employees are high value resources in the competitive world of business. Accidents and injuries
can occur at any time, especially in the petroleum, chemical and mining industries. With teams of workers
in harsh environments, it is essential to constantly and precisely monitor their progress and activities.
Purelink's products empower you to monitor every single employee's activities in dangerous environments
on a per-second basis. With Purelink's system deployed in the facility, and with each employee wearing
a Purelink security tag, emergency response becomes rapid, direct and precise.
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Counter Equipment Theft
In most North American industries, equipment theft significantly erodes profits. Although almost
every business has a line of defence using established security protocols, equipment theft persists,
cutting into the bottom line. Before Purelink's engineers install every real-time location system,
a thorough analysis of all security protocols is conducted with the client. This site analysis
enables the client to establish suitable rules and security procedures for equipments and
product manipulation. This is one of multiple advantages of doing business with Purelink Technology.
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Control Access to Restricted Areas by Employees or Equipment
When Purelink's tracking system is installed in a facility, the locations of all assets and personnel
affixed with a Purelink tag become visible in real time using our sophisticated control software.
Sensitive areas with restricted access rights may be defined by the organization to enable automatic
access violation detection by the software. In this way, all employees and visitors are constantly
scrutinized under security rules established by the organization. Additionally, tagged equipment
and assets can be monitored to detect movement to sensitive areas which might compromise security.
Purelink's solutions significantly enhance the security of sensitive information, confidential
industrial processes and equipment use.
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Improve Business Performance and Processes
By allowing real-time management of personnel and equipment, Purelink's advanced RFID hardware and
software can uncover unprofitable business activities, and reduce paperwork and data gathering by
employees. Purelink's products can be installed as stand-alone systems or can be integrated into the
enterprise business information system. A completely novel type of business collaboration and management
is now possible. Employees with PDAs can query equipment location and usage, the progress of
manufacturing processes, and stock levels and locations. Inventory, receiving and shipping
can be fully synchronized to drive efficiency and lower operational costs.
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New Possibilities
Implement New Management and Labor Practices
With real-time knowledge of what is happening within their company, managers can rapidly react to any
situation: labor performance problems, bottlenecks in production and logistics, unauthorized worker
access to sensitive areas, misplaced equipment and containers, etc. With Reporter software, managers
are able to analyze past activities and establish more efficient processes. Purelink's technology
is designed and adapted to suit your specific needs.
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Compare the Efficiency of New and Old Practices
By renting Purelink's real-time location system, businesses can discover the Purelink advantage first-hand.
When companies employ Purelinks' technology, they realize that their processes become more
efficient, more cost-effective, and take less time. This could mean taking less time to search through
warehouses for products and raw materials, increasing resource usage, or improving control over
restricted areas while requiring fewer personnel. You will be surprised about how much Purelink
Technology can do for your company.
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Improve Workplace Safety
With Purelink's software, managers can control access rights to authorized and prohibited areas for
each individual worker. By tagging an individual, operators will be alerted to their infringement on
prohibited and dangerous zones. This greatly improves security not only for the establishment, but also
for the worker. For instance, injuries can be reduced by the early detection of inexperienced employees
in hazardous areas. Moreover, to ensure that highly technical equipment is used only by skilled operators,
a correlation between the tagged equipment and employees can be made by the system. Purelink's complete
solution contributes greatly to improved workplace and employee safety.
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